Insight, Investment, Impact
PHC provides expert guidance through market research, strategic investment, and impactful consultancy to help your business thrive.
Our Services
We offer comprehensive consultancy services tailored to meet your business needs and drive sustainable growth across Africa, starting with The Gambia.
Market Research & Intelligence
Comprehensive market research and business intelligence to identify opportunities and inform strategic decisions.
Investment Guidance
Expert investment guidance and asset management services to maximize returns and minimize risks.
Executive Coaching
Professional coaching for executives to enhance leadership skills and drive organizational success.
About PHC
Pratt Holdings and Consultancy (PHC) is a dynamic holdings company that operates with a hedge fund-like approach, specializing in generating and disseminating market research and business intelligence.
Founded by Alex David Pratt and Jordan Bernad, PHC bridges the gap between insightful market data and strategic investment, fostering sustainable economic growth across Africa.
Market research and business intelligence
Investment guidance and asset management
Executive coaching and consultancy
Venture creation and capital raising
Business formalization and valuation services
Latest Insights
Expert analysis and strategic insights to help you navigate the African business landscape.
Top 5 Investment Opportunities in The Gambia for 2023
Discover the most promising sectors for investment in The Gambia's growing economy, from tourism to agriculture and technology.
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The Benefits of Business Formalization for SMEs in West Africa
Learn how formalizing your business can lead to increased access to finance, market opportunities, and long-term growth.
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Why Market Research is Critical for Business Success in Africa
Explore how thorough market research can help businesses navigate the unique challenges and opportunities in African markets.
Read ArticleOur Target Markets
PHC initially focuses on serving the Gambian diaspora before expanding to Sierra Leone and other African countries.
Gambian Diaspora
Serving approximately 200,000 Gambians living abroad who seek reliable investment opportunities in their home country.
Local Businesses
Supporting Gambian businesses with consultancy services, business formalization, and growth strategies.
International Investors
Connecting international investors with vetted opportunities in The Gambia and across Africa.
What Our Clients Say
"PHC's market research was instrumental in helping us identify new opportunities in The Gambia."
Ibrahim Jallow
CEO, Tech Innovations
"The strategic guidance we received was invaluable. Their team truly understands the African business landscape."
Abubakarr Gillen
Director, Global Finance
"Working with PHC has been a game-changer for our company's growth trajectory and market positioning."
Lamin Sanneh
Founder, Nexus Enterprises
Our Core Values
These principles guide everything we do and define how we work with our clients to deliver exceptional results.
Insight
We provide deep, actionable insights based on thorough research and analysis.
Integrity
We operate with complete transparency and honesty in all our dealings.
Impact
We focus on creating meaningful, measurable impact for our clients.
Collaboration
We work closely with our clients, forming true partnerships.
Innovation
We embrace innovative thinking to solve complex business challenges.
Ready to Transform Your Business?
Schedule a consultation with our expert team and discover how PHC can help you achieve your business goals.
Get Started Today